In Marshmallow Collective we are aware of this, so we have agents specialized in writing specific content for all types of websites and projects depending on the professional or business sector. The writing and use of words necessary for the optimization of content appropriate to the positioning parameters of search engines is an art of writing in which maximum creativity is used to ensure that readers remain surfing on our websites.
The copywriter has to be skilful and aware at all times of the SEO, using the necessary keywords, but with an appropriate density and frequency for the perfect optimization of content that results in a greater number of readers. For this, it is not enough to have knowledge of vocabulary and language, but it is necessary to take into account the psychological aspects of the human being, in addition to being the most original and creative when developing content, making copywriting the essential tool to achieve it.