Are you wondering how to do local SEO in WordPress? Without a doubt, local SEO strategies are increasingly used by small and medium-sized businesses that want to focus their business on a particular location.
In this post we want to focus on local SEO for WordPress, one of the most used CMS thanks to its simplicity and the advantages it offers for web positioning.
What is local SEO?
When we talk about doing local SEO we are referring to optimizing our website to favor that in the Google SERP our business appears in the geolocalized searches of users.
Perhaps some people think that, in a competitive market, a small local business has little to do with a chain of department stores. And yes, let’s not kid ourselves it’s hard. But if you think about it, you have something they don’t: a greater proximity to the users living in a specific area.
Therefore, what at first glance may seem a weakness, if we focus well on ways to make SEO local in WordPress we can get to focus our business in Singapore to give us facilities when the user searches in that place.
He thinks that when we look for a product or service we look for it in some concrete place, since it would be useless to find a lawyer in Thailand if we are from Singapore.
For this reason, learning to go local with WordPress is becoming increasingly important and helps to give small businesses a chance against their giant competitors.
In this way, the user will find information that is of interest to him and that possibly covers his needs, something that Google values and therefore is the key to the success of any business.